Preorders: What They Are and Why They Matter

pre·or·der
verb: order (an item of merchandise) before it is available, with the understanding that it will be shipped later.
noun: an order for an item that has not yet been made commercially available.

If you’re an avid reader, odds are you’ve preordered a book. When you purchase a book before it’s on sale to the public, that’s a preorder. (Remember the good old days of midnight release parties? *nostalgia*) So what’s the big deal? Why are preorders so important? I’ll give you three reasons. Continue reading