If you are sending your book—a galley or ARC (Advance Reader Copy), if you’ve planned well—off to be reviewed, you are saying to yourself and the world of book critics that you’re ready for attention. You package up your book, your press release, a list of endorsements, and a cover letter, and you hope for the best. But how can you get reviews when you’re a self or indie publisher and you’re competing against authors with a whole PR team behind them?
First, plan ahead. Get your book in top form and create strongly written and designed materials to accompany it (for a reviewer’s checklist, see the sidebar). Second, target your reviewer market. Look for publications or websites that focus on your subject matter, whether it’s paranormal YA romance or the history of a third world country. You’ll be much more successful if you don’t waste time or money trying to get reviews from people who won’t be interested. Continue reading